From Cancel Culture to Woke Washing

The opportunities and risks of brand activism and real-time marketing.

How do you stay relevant as a brand in the future?

Our society is in a constant state of transformation. Trends come and go at rapid speed, and for companies the commercial aspect is becoming ever more closely linked to a political and social positioning – customers increasingly expect commitment, attitude, and responsibility from their chosen brands. Buzzwords like "sustainability" and superficial statements are no longer enough. This calls for innovative, creative, and, above all, honest content approaches and solutions as well as prudent and forward-looking strategies.

Alexandra Maurer (creation) and Lena Kroeh (strategy) from Interone will shed light on the necessary ingredients for successful marketing in today’s social reality as well as the influence and attitude of Gen Z. Using various cases as examples, they will present the possibilities and dangers of brand activism and real-time marketing.

Learn more and join the discussion over a drink in the rooms of the digital agency Interone.

Doors: 18:00
Talk: 18:30-19:30