Prof.Dr.
Bernhard Rothbucher

Bernhard Rothbucher was born in Salzburg, Austria. He holds a Master's degree in Industrial Design (UfG Linz) and a Ph.D. in Design Culture from Chiba University, Tokyo, Japan. He is a W2 Professor for Design and Design Management at Technische Hochschule Ingolstadt thi.
In his academic life, Bernhard Rothbucher also founded DE RE SA, the Design Research Salzburg Centre at the Salzburg University of Applied Sciences as a full professor and as Head of Industrial Design. He was and still is a visiting university professor and lecturer in Austria, Germany, France, Italy and Switzerland. His professional experience allows him to enhance his teaching concepts with effective real-world applicability. Recipient of national and international renowned design awards