Leif Geuder

International Brand Strategy Specialist and Design Expert.
I am propelling the future of how we see, feel and interact with brands.

In a world with ever-changing and fast-growing contact points as well as a radically changed self-image of ourselves, the people and the customer, branding is at a stage where the branding process itself has to move into a new realm.

It is time for brand management to step out of the corner of design and sales promotion and into the role of a beacon, where meaningful, intelligent and trustworthy relationships with customers are key.